Greenwall Design Project

FIDENZA OUTLET VILLAGE [PARMA]

OUTDOOR SPACE DESIGN

 

Client: DellaValle Giardini d’Autore, Cremona

http://www.dellavallegiardini.it/

http://www.dellavallegiardini.it/portfolio/evento-pergere-iter/

 

TASK

Feasabitity Study “OUTDOOR SPACE REQUALIFICATION” Fidenza Outlet Village, Chic Outlet Shopping Value Retail LTD.

CONCEPT

IMG-Interactive Modular Greenwall

Greenwall Design + Art + Fashion Design are processed jointly.

THE GREENWALL IS TREATED LIKE AN AVANTGARDE 3D FABRIC

The interaction crosses over Landscape Design, Fashion Design, Art.
The composition and texture are treated like great Richter’s paintings. The walls are embroidered¬† with gleaming lights and colours like a technological avantgarde 3D Haute Couture dress.

BOTANIC AND LIGHTING

An integrated lighting system is inserted in the modular Vertical Garden System:

Technical combination of Greenwall and Ledwall.

[ Source: Aeter & Hemera_Amsterdam Light Festival 2016; Time is Time by Citizen Milan Design Week 2016; Catellani & Smith ]

BOTANIC AND HAUTE COUTURE

Texture is compared to Haute Couture embroidery and 3d fabric.

[ Source/ Haute Couture:  Iris Van Herpen; Elie Saab; Chanel; Dior; Yuima Nakazato; 3D prints ]

BOTANIC AND ART

Composition is based on Gerhard Richter’s paintings.

Outdoor furnishings are inspired by organic sculptures of Anish Kapoor and organic garments by Iris Van Herpen

[ Source: Gerhard Richter; Anish Kapoor, Iris Van Herpen ]