FIDENZA OUTLET VILLAGE [PARMA]
OUTDOOR SPACE DESIGN
Client: DellaValle Giardini d’Autore, Cremona
Feasabitity Study “OUTDOOR SPACE REQUALIFICATION” Fidenza Outlet Village, Chic Outlet Shopping Value Retail LTD.
IMG-Interactive Modular Greenwall
Greenwall Design + Art + Fashion Design are processed jointly.
THE GREENWALL IS TREATED LIKE AN AVANTGARDE 3D FABRIC
The interaction crosses over Landscape Design, Fashion Design, Art.
The composition and texture are treated like great Richter’s paintings. The walls are embroidered with gleaming lights and colours like a technological avantgarde 3D Haute Couture dress.
BOTANIC AND LIGHTING
An integrated lighting system is inserted in the modular Vertical Garden System:
Technical combination of Greenwall and Ledwall.
[ Source: Aeter & Hemera_Amsterdam Light Festival 2016; Time is Time by Citizen Milan Design Week 2016; Catellani & Smith ]
BOTANIC AND HAUTE COUTURE
Texture is compared to Haute Couture embroidery and 3d fabric.
[ Source/ Haute Couture: Iris Van Herpen; Elie Saab; Chanel; Dior; Yuima Nakazato; 3D prints ]
BOTANIC AND ART
Composition is based on Gerhard Richter’s paintings.
Outdoor furnishings are inspired by organic sculptures of Anish Kapoor and organic garments by Iris Van Herpen
[ Source: Gerhard Richter; Anish Kapoor, Iris Van Herpen ]